That’s what a team of Bucknell
administrators, trustees and faculty
discovered three years ago when they
joined forces to bring their entrepreneurial vision to life. It all started with
a conversation at a Bison football game.
Former trustee Mickey Melberger ’61
was remarking to former President and
Professor Emeritus of Biology Gary
Sojka and Professor Tim Sweeney
Coalescing Around a Problem
Bucknell bonds help launch a tool to aid nascent businesses.
By Karen M. Jones
be entrepreneurs. “I said, ‘We really
should have an assessment of a person’s
entrepreneurial skills. Why don’t we
start a business?’ ” Melberger recalls.
“We started to look around the
University as this thing began to take
shape,” Sojka says. “We were able to
draw from Bucknell’s talent pool to find
what we needed. We’ve brought in lots
of Bucknell power — neuroscience,
engineering, statistics, marketing,
management, multiple serial entrepre-
neurs with experience — coalescing
Melberger is an entrepreneur,
having founded Diversified Information
Technologies Inc. (now EDM) in
Scranton, Pa. Sojka’s leadership back-
ground and connections were invaluable,
as was Sweeney’s business and marketing
expertise. They began building a
Bucknell-centric team to launch
EntreMetric, a company whose online
assessment tool helps prospective
entrepreneurs — and the investors
who fund them — identify skill gaps
that might sink their ventures.
Other Bucknell associates with key
THREE BUSINESS LEADERS ARE THE NEWEST MEMBERS OF BUCKNELL’S BOARD OF TRUSTEES.
Dawn Becker ’85, executive vice president of Federal Realty Investment Trust in Rockville, Md., is an economics graduate who
earned a J.D. from Stanford University. A standout pitcher for the softball team, Becker was inducted into the Bucknell Athletics
Hall of Fame in 1997. Becker donated time and funds to establish the softball team’s Becker Field in honor of her parents and
was a featured speaker in the School of Management’s Walling Lecture Series in fall 2014.
Becker is joined by fellow Bison athlete Robert Gilligan ’81. A mechanical engineering graduate with an MBA from the
University of Pennsylvania, Gilligan, of Boca Grande, Fla., retired as CEO of General Electric Industrial Solutions in late 2015.
A member of Bucknell’s advisory committee of the Engineering Success Alliance, Gilligan received the Distinguished Engineering
Alumni Award in 2015 and was a volunteer for his 25th class reunion. He was a member of the cross-country and track and
field teams at Bucknell.
David Feinberg, president and CEO of Danville, Pa.-based Geisinger Health System, is the third new member of the board.
Before arriving at Geisinger in May 2015, he was the CEO of the UCLA Hospital System. Feinberg earned a bachelor’s degree
in economics from the University of California, Berkeley, an M.D. from University Health Services/Chicago Medical School
and an MBA from Pepperdine University. A longtime champion of the patient experience, he introduced ProvenExperience,
a money-back concept focusing on improving patient experience, at Geisinger. Historically the presidents of Geisinger and
Bucknell have served on their respective boards to strengthen partnerships between the two institutions. — Sherri Kimmel
Bucknell Board Welcomes 3 New Trustees
Starting a new business isn’t for the faint of heart, as anyone who’s tried it will attest. Among the potential pitfalls, failing to assemble a committed, talented team is the third most common reason startup businesses fail, according to the venture capital and investment database CB Insights. You could troll trade events, contact bloggers with expertise and mine LinkedIn and founder-matching sites. But the richest vein of
trusted talent — and recipe for success — might be as close as a Bucknell faculty and staΩ directory.